HURRY!

It is getting boring. In capitalism, you always have to sell more of whatever it is to be successful or at least make more money. You can do this in two ways, get consumers to want ever more or enlarge your market globally. Of course there are those companies that do both. How do you get consumers to want ever more? Advertising! You advertise something as being on sale and to try to stampede the public into buying it you add, "Hurry, this is a limited-time offer." or "Hurry because availability is limited." or some such and maybe even mention a deadline. How many people are suckered into buying because of the HURRY?

I suspect that the public is inured to this approach by now. And in fact if you wait, there will be a new promotion next week or month that might be even better in the event you want the product. I hope we all take our time and don't HURRY.

But think how much of our economy is built upon advertisements. Essentially the entire radio/TV industry is built upon it, to say nothing about junk mail. So most of us are inundated with advertisements, and, if one doesn't get us, another may. There is all this wonderful stuff that would be fun to own. The net affect is consumers that forever want more. But HURRY!