Kohl's shares closed at their lowest in seven years, while Nordstrom tumbled 17 percent in extended trading on Thursday.* Kohls (KSS) is down 52.8% from its 52-week high as of this morning (05-13-2016).
But retail and food sales in general (including cars, travel, and electronics) are doing pretty well (See figure that is interactive in the original reference.) :**
(Click on figure to enlarge)
Similar to Macy's, weak traffic in its stores — particularly during the unseasonably cool months of March and April — pressured Kohl's top-line. However, management was quick to admit that while sales of seasonal items such as shorts were a headwind, other issues were more company-specific.
Those include what it considers to be too much emphasis on digital marketing, and not enough on traditional mediums such as print.***
* http://www.cnbc.com/2016/05/13/kohls-nordstrom-results-deepen-retail-jitters.html
** http://www.cnbc.com/2016/05/13/us-retail-sales-rose-13-percent-in-april-vs-08-increase-expected.htm
*** http://www.cnbc.com/2016/05/12/retail-recession-why-kohls-miss-was-so-huge.html
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