A Canadian start-up company [Vanity Air] bottling fresh air from the Rocky Mountains has seen sales to China soar because of rising pollution levels.*
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“Our first shipment of 500 bottles of fresh air were sold in four days,” co-founder Moses Lam says in a telephone interview with the Telegraph.
A crate containing 4,000 more bottles is making its way to China, but he says most of that shipment has been bought.
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A 7.7 Litre can of crisp air taken from Banff National Park in the majestic Rocky Mountains range sells for roughly 100 yuan (£10), which is 50 times more expensive than a bottle of mineral water in China.
Vitality Air sells bottled fresh air and oxygen across North America, to India and the Middle East. But China remains its biggest overseas market.
* http://www.telegraph.co.uk/news/worldnews/asia/china/12051354/Chinese-buy-up-bottles-of-fresh-air-from-Canada.html
